Using Ingest IQ Tag Manager on Shopify: Setup and Benefits
Ingest IQ Tag Manager offers improved performance, data accuracy, and simplified tag management for Shopify…
Our Blogs
Media Mix Modeling and Marketing Measurement Guide
Uncover effective media mix modeling techniques with Forrester. Download insights on optimizing marketing spend and…
How The Trade Desk Syncs Cookie and Builds Identity Graphs
Understand how The Trade Desk matches cookies for a unified identity graph. See key steps…
Understanding and Calculating ACoS and ROAS for PPC Campaigns
Did you know businesses spend over $137 billion annually on PPC advertising worldwide? Ensuring every…
Media Mix Modeling Implementation and its Use Cases
Did you know that, on average, 26% of marketing budgets are wasted on ineffective channels…
Understanding the Basics of Server to Server Tracking
Are you tired of slow website load times caused by heavy tracking scripts? Accurately tracking…
Understanding Marginal ROAS and How to Optimize Ad Spend
Cracking the code for profitable ads isn’t hard when you know how to use marginal…
Understanding Steps in Achieving Privacy-First Marketing
Consumers are becoming more conscious of how their personal data is used, which has pushed…
How to Perform User Behavior Tracking and Analysis
Struggling with high bounce rates and low conversion rates? Without understanding how users behave on…