Google Ads Enhanced Conversions,
delivered server-side.
Google Ads powers Search, Shopping, Performance Max, YouTube, and Display — the largest digital advertising ecosystem on the planet. But the browser-side gtag is losing ground. Safari caps cookies at 7 days, ad blockers strip the GCLID before it lands, and Consent Mode v2 demands granular controls most client-side setups can't enforce.
Ingest Labs sends your conversions to the Google Ads Enhanced Conversions API and Offline Conversions API server-side — enriched with first-party identity, deduplicated against your gtag, and gated by Consent Mode v2 signals. Match rates climb from ~50% to 85%+, and offline conversions finally close the loop.
Why Google Ads + Ingest Labs
Google's conversion tag was designed for a web where every browser accepted third-party cookies and no one ran an ad blocker. That web is gone. Safari's ITP nukes the GCLID cookie after 7 days — meaning any conversion that takes longer than a week to close is invisible. Ad blockers prevent the gtag from loading at all. And with Consent Mode v2 now mandatory in the EEA, advertisers who can't pass granular consent signals lose access to conversion modeling entirely.
Enhanced Conversions fix the identity gap: you send hashed first-party data — email, phone, name, address — alongside the conversion event, and Google matches it server-side against signed-in users. The Offline Conversions API goes further, letting you feed back phone calls, CRM-qualified leads, and in-store purchases so Performance Max and Smart Bidding can optimize on real revenue, not just clicks.
Ingest Labs handles the entire pipeline. One install captures events from your site, enriches them with first-party identity from our ID graph, hashes PII to Google's spec, attaches Consent Mode v2 parameters from your CMP, deduplicates against the browser gtag — and delivers it all to Google's API in real time. Match rates jump from ~50% to 85%+, and your campaigns finally see the full funnel.
Integration resources
Setup guide for Google Ads Enhanced Conversions and Offline Conversions, including event mapping and Consent Mode v2 configuration.
Contact for setup guide
Google Ads — where campaigns, conversion actions, and Enhanced Conversions are managed and optimized.
Visit Google AdsGoogle's official Enhanced Conversions API reference — setup, hashing requirements, and Consent Mode parameters.
Enhanced Conversions docsKey benefits
Every signal Google needs to optimize Search, Shopping, and Performance Max — captured server-side and matched to real users.
- Lift conversion match rates from ~50% to 85%+ with server-side Enhanced Conversions
- Import offline conversions — phone calls, CRM leads, in-store sales — so Smart Bidding optimizes on revenue
- Bypass Safari ITP cookie expiry and ad blockers that strip the GCLID
- Enforce Consent Mode v2 with granular ad_storage and analytics_storage signals from your CMP
- Deduplicate server-side and gtag conversions automatically via transaction_id
- No browser performance penalty — conversion events fire from your server, not the user's device
Frequently Asked Questions
What are Google Ads Enhanced Conversions?
Enhanced Conversions let you send hashed first-party data — email, phone, name, address — alongside your conversion tags so Google can match events to signed-in users. Ingest Labs sends this data server-side, bypassing ad blockers and browser restrictions that strip it from the client-side gtag.
How is this different from the standard Google Ads conversion tag?
The standard tag fires in the browser and relies on the GCLID cookie, which expires in 7 days on Safari and is blocked entirely by many ad blockers. Server-side Enhanced Conversions send hashed PII directly to Google's API, lifting match rates from around 50% to 85%+ regardless of browser.
Can I import offline conversions like phone calls and in-store sales?
Yes. Ingest Labs forwards offline conversion events to Google's Offline Conversions API with the GCLID or enhanced conversion key attached. This closes the loop on leads that convert by phone, in-person, or through your sales team — giving Performance Max and Search campaigns full-funnel signal.
Does this work with Google Consent Mode v2?
Absolutely. Ingest Labs reads the user's consent state from your CMP (OneTrust, Cookiebot, Consentmo, or custom) and sets the appropriate consent parameters on every event sent to Google. You stay compliant with the EU Digital Markets Act and Google's own enforcement requirements.
Will I get duplicate conversions in Google Ads?
No. Ingest Labs attaches a unique transaction_id (order_id) to each conversion event. Google deduplicates server-side and client-side events using this identifier, so you see one conversion per transaction in your Google Ads reports.
How long does setup take?
Most customers are live on Enhanced Conversions in under 24 hours. Shopify stores install the Ingest Labs app and connect their Google Ads account in minutes. Custom sites use our SDK plus server-side tag manager for a no-code setup.
Ingest Labs Google Ads integration: Server-side Enhanced Conversions and Offline Conversions API for Search, Shopping, Performance Max, and YouTube campaigns. Lifts conversion match rates from ~50% to 85%+, imports offline conversions for full-funnel attribution, enforces Consent Mode v2, and deduplicates server and client events. Live in under 24 hours.
Give Google the conversion data it needs — server-side, matched, compliant.
Enhanced Conversions, offline import, Consent Mode v2 — live in under a day.