Adobe Analytics, powered by server-side data.
Adobe Analytics delivers deep, customizable analysis with props, eVars, segments, and calculated metrics. But browser-side AppMeasurement and Web SDK tags are vulnerable to ad blockers, privacy extensions, and ITP — silently eroding the accuracy your team depends on.
Ingest Labs sends events to Adobe's Data Insertion API server-side — complete with visitor IDs, conversion variables, and event data. No JavaScript to block, no cookies to expire, no gaps in your reports.
Why Adobe Analytics + Ingest Labs
Adobe Analytics is the gold standard for enterprise web analytics — unmatched flexibility in dimensions, segments, and attribution. But the measurement layer has a blind spot: the browser. Ad blockers now intercept AppMeasurement and Web SDK requests on 30%+ of traffic. Safari's ITP resets the AMCV cookie after 7 days, fragmenting visitor journeys across sessions.
Adobe's Data Insertion API solves this by accepting server calls directly — no browser involved. The challenge is building the infrastructure to collect events, resolve identity, format Adobe's specific payload structure, and handle consent enforcement at scale.
Ingest Labs manages the entire pipeline. Events are captured at the edge, enriched with first-party identity, gated by consent, and streamed to your Adobe report suite via the Data Insertion API. Your analysts get the complete dataset — not the 60-70% that browser tags capture.
Key benefits
Complete, accurate server calls flowing into Adobe Analytics — no gaps from ad blockers, no inflated visitor counts from ITP.
- Recover 20-40% of events lost to ad blockers, privacy browsers, and ITP restrictions
- Extend visitor identity beyond Safari's 7-day ITP cap with server-set first-party cookies
- Deliver server calls via Data Insertion API — immune to JavaScript blocking
- Map events to props, eVars, and events automatically with configurable schema mapping
- Enforce GDPR, CCPA, and consent at the server level before hits reach Adobe
- Zero browser performance impact — no additional client-side JavaScript required
Frequently Asked Questions
How does Ingest Labs send data to Adobe Analytics?
Ingest Labs uses Adobe's Data Insertion API (DIA) and Bulk Data Insertion API (BDIA) to stream events server-side. Events are formatted as Adobe Analytics server calls with proper visitor IDs, props, eVars, and events — delivered directly from our infrastructure to Adobe's collection servers.
Will I lose any existing Adobe Analytics configuration?
No. Your existing props, eVars, events, processing rules, and report suites remain unchanged. Ingest Labs sends data into the same report suite your browser tags use — you simply get more complete data alongside your existing collection.
Can I run browser-side and server-side collection together?
Yes. Most customers run both during a transition period. Ingest Labs uses consistent visitor IDs to deduplicate events, so your report suite reflects actual user behavior without inflation. Over time, many customers reduce or eliminate browser-side tags entirely.
How much data am I losing with browser-only Adobe Analytics?
Typically 20-40% of events are lost to ad blockers, privacy browsers, and ITP restrictions. For Safari users specifically, the Visitor ID cookie is capped at 7 days by ITP, fragmenting visitor journeys and inflating unique visitor counts.
Does this work with Adobe Analytics Premium (Select/Prime/Ultimate)?
Yes. Ingest Labs integrates with all Adobe Analytics tiers. The Data Insertion API is available across all plans. We support both single and multi-suite tagging configurations.
Is consent handled before data reaches Adobe?
Yes. Ingest Labs enforces consent at the server level. Events are only forwarded to Adobe Analytics when the user has granted analytics consent. We support OneTrust, Cookiebot, and custom consent frameworks.
Ingest Labs Adobe Analytics integration: Server-side Data Insertion API for Adobe Analytics. Recovers events lost to ad blockers and ITP, extends visitor identity, maps to props and eVars automatically, and enforces consent at the server level.
Give Adobe Analytics the full picture — every hit, every visitor.
Server-side Data Insertion API, first-party identity, consent-aware delivery — live in days, not months.