AdRoll retargeting,
powered by server-side events.
AdRoll helps e-commerce brands retarget shoppers, prospect new customers, and run cross-channel campaigns across display, social, and email — all from a single platform. But AdRoll's retargeting engine depends on accurate behavioral data, and the browser-based pixel is losing ground. Ad blockers, ITP, and cookie deprecation are shrinking your retargeting audiences and degrading campaign performance.
Ingest Labs delivers your events to AdRoll server-side — every product view, cart update, and purchase, enriched with first-party identity and gated by consent. Your retargeting audiences reflect actual shopper behavior, not the fraction the browser was able to capture.
Why AdRoll + Ingest Labs
AdRoll was built on the promise of showing the right ad to the right person at the right time. That promise depends on data: product views tell AdRoll what to recommend, cart events tell it who's high-intent, and purchase events tell it when to stop bidding. When the browser-based pixel misses any of these signals, the entire retargeting loop breaks — showing the wrong products, bidding on converted users, or losing high-value shoppers entirely.
The problem is accelerating. Over 30% of desktop users run ad blockers. Safari and Firefox aggressively limit cookies. And with third-party cookie deprecation on the horizon, browser-based tracking will only get less reliable. Brands relying solely on pixel-based tracking are seeing audience shrinkage of 20–40% year over year.
Ingest Labs provides the server-side infrastructure to reverse that trend. We capture events at the source, enrich them with first-party identity — hashed email, phone number, customer ID — and deliver them to AdRoll in real time. Your retargeting audiences grow back to their actual size, dynamic ads show the right products, and purchase exclusion works as designed. All without a single browser dependency.
Integration resources
Setup guide for the AdRoll server-side destination, including event mapping and audience configuration.
Contact for setup guide
AdRoll dashboard — where retargeting campaigns, audiences, and cross-channel performance are managed.
Visit AdRollAdRoll's official developer documentation — pixel setup, conversion tracking, and server-side integration APIs.
AdRoll docsKey benefits
Complete behavioral data for AdRoll's retargeting engine — captured server-side, identity-enriched, and privacy-compliant.
- Recover product view and purchase events lost to ad blockers and browser tracking prevention
- Build larger, more accurate retargeting audiences with first-party identity enrichment
- Stop bidding on already-converted users by ensuring every purchase event reaches AdRoll
- Power dynamic creative with complete product catalog signals — SKU, price, category
- Enforce GDPR, CCPA, and consent policies server-side before events are transmitted
- Zero client-side performance impact — no additional JavaScript on the shopper's device
Frequently Asked Questions
Why is AdRoll losing retargeting accuracy?
AdRoll's browser-based pixel relies on third-party cookies and JavaScript to track user behavior and build retargeting audiences. Ad blockers suppress the pixel entirely, Safari ITP limits cookie lifetimes, and Firefox ETP blocks cross-site tracking by default. The result: AdRoll misses product views, cart events, and purchases — and your retargeting audiences shrink.
How does Ingest Labs fix this?
Ingest Labs captures events server-side — before they reach the browser — and delivers them directly to AdRoll's server-to-server endpoint. Since events never depend on client-side cookies or JavaScript, ad blockers and tracking prevention have no effect. Your retargeting audiences are built on complete data.
What events can I send to AdRoll server-side?
All standard AdRoll events — pageView, productView, addToCart, purchase, and custom conversion events. Ingest Labs maps your event schema to AdRoll's expected format automatically, including product-level detail for dynamic creative.
Will this improve my AdRoll audience segments?
Yes. Server-side events enriched with first-party identity — hashed email, phone, and other identifiers — create more complete and accurate audience segments. AdRoll can build better lookalike audiences and retarget users who would otherwise be invisible to browser-based tracking.
Is this compliant with GDPR and privacy regulations?
Yes. Ingest Labs enforces consent policies server-side before any event reaches AdRoll. Events from users who haven't consented to marketing are suppressed automatically, with full audit logging for GDPR, CCPA, and other regulatory requirements.
How quickly can I get started?
Most AdRoll integrations go live within 24 hours. Ingest Labs handles the server-side connection, event mapping, and identity enrichment. You provide your AdRoll account credentials and confirm which events and audiences to configure.
Ingest Labs AdRoll integration: Server-side event delivery for retargeting, prospecting, and cross-channel campaigns. Enriches audiences with first-party identity, recovers events lost to ad blockers and browser restrictions, and enforces GDPR and CCPA consent server-side. Live in under 24 hours.
Keep AdRoll retargeting accurate — even when browsers fight back.
Server-side events, first-party identity, and better audience segments — live in under a day.