Snowflake, powered by server-side streaming.
Snowflake is where your analytics, data science, and activation teams live. But getting clean, identity-resolved event data into Snowflake typically means stitching together collection tools, ETL pipelines, and identity services - each adding latency, cost, and failure points.
Ingest Labs streams events directly into Snowflake - collected server-side, enriched with first-party identity, governed by consent, and delivered in your target schema. One pipeline from browser to warehouse.
Why Snowflake + Ingest Labs
Snowflake gives you the compute and storage to analyze every customer interaction. But the data feeding it is only as good as the collection layer. Browser-side tracking loses 20-40% of events to ad blockers and privacy restrictions. Identity fragments across sessions when Safari resets cookies after 7 days. And traditional ETL adds hours of latency between when an event happens and when it's queryable.
Server-side collection solves the completeness problem. Ingest Labs captures events at the edge, resolves identity using first-party signals, enforces consent, and streams structured data into Snowflake - ready for analytics, ML training, or audience activation.
The result: your Snowflake tables reflect what actually happened on your site, not just what browser-side tags managed to capture. Complete data in, better decisions out.
Key benefits
Complete, identity-resolved event data flowing into Snowflake - no ETL to manage, no events lost to ad blockers.
- Stream server-side events directly into Snowflake via Snowpipe - no custom ETL required
- Recover 20-40% of events lost to ad blockers, privacy browsers, and ITP restrictions
- Every event arrives with resolved first-party identity - no post-hoc identity stitching
- Automatic schema management - events mapped to your Snowflake table structure
- Enforce GDPR, CCPA, and consent at the server level before data reaches Snowflake
- Power ML models and audience activation with complete, consent-governed behavioral data
Frequently Asked Questions
How does Ingest Labs send data to Snowflake?
Ingest Labs streams events to Snowflake using Snowpipe and direct batch loading. Events are collected server-side, enriched with first-party identity, structured into your target schema, and delivered into your Snowflake warehouse automatically - no custom ETL pipelines required.
What data can I send to Snowflake through Ingest Labs?
Any event your site or app generates: page views, product interactions, cart events, purchases, form submissions, ad platform conversions, and custom events. Ingest Labs also sends resolved identity data, consent signals, and traffic quality scores alongside raw events.
Does this replace my existing ETL pipeline?
For event data, yes. Ingest Labs handles collection, identity resolution, consent enforcement, and delivery in a single pipeline. You no longer need separate tools to collect events, transform them, and load them into Snowflake. Existing non-event data pipelines remain unchanged.
Can I use Snowflake data for ad platform activation?
Yes. With first-party event data and resolved identities in Snowflake, you can build audience segments and push them to ad platforms via Snowflake's partner integrations. Ingest Labs ensures the underlying data is complete and identity-resolved before it reaches Snowflake.
How does identity resolution work with Snowflake?
Ingest Labs resolves identity server-side using first-party cookies, email, phone, and custom identifiers before data reaches Snowflake. Each event arrives with a unified identity graph, so your Snowflake analysts work with resolved user profiles rather than fragmented anonymous sessions.
Is consent enforced before data reaches Snowflake?
Yes. Ingest Labs enforces consent at the server level. Events are only forwarded to Snowflake when the user has granted the appropriate consent. We integrate with OneTrust, Cookiebot, and custom consent frameworks.
Ingest Labs Snowflake integration: Server-side event streaming into Snowflake via Snowpipe. Recovers events lost to ad blockers and ITP, resolves identity server-side, enforces consent, and delivers structured data ready for analytics, ML, and activation.
Stream first-party events into Snowflake - real-time, identity-resolved.
Server-side event streaming, automatic schema management, and consent-governed delivery into your Snowflake data warehouse.