StackAdapt conversions,
delivered server-side.
StackAdapt is a multi-channel programmatic DSP built for performance — native, display, video, CTV, audio, and in-game advertising, all managed from a single platform. But its optimization engine depends on conversion signals, and those signals are increasingly unreliable when they originate from the browser. Ad blockers, ITP, and cookie restrictions are eroding signal quality across every channel.
Ingest Labs sends your conversion events to the StackAdapt Conversion API server-side — enriched with first-party identity, mapped to StackAdapt's schema, and delivered in real time. Complete signals mean better optimization, stronger audiences, and accurate attribution across every programmatic channel.
Why StackAdapt + Ingest Labs
StackAdapt's machine learning algorithms optimize bids and audiences based on the conversion data they receive. When browser-based pixels lose 30–50% of events to ad blockers, tracking prevention, and shrinking cookie windows, the platform is optimizing against a fraction of reality. Campaigns under-report, CPAs look inflated, and audience segments miss high-intent users.
StackAdapt's Conversion API provides a server-to-server path that bypasses all browser restrictions. But building a reliable server-side pipeline — capturing events, resolving identity, mapping schemas, enforcing consent — requires infrastructure that most teams don't have in-house.
Ingest Labs is that infrastructure. One integration, one identity graph, one consent layer — and StackAdapt starts receiving every conversion event with the first-party identifiers it needs to match, attribute, and build audiences. Across native, display, video, CTV, audio, and in-game, your programmatic campaigns finally see the full picture.
Integration resources
Setup guide for the StackAdapt conversion destination, including event mapping and audience configuration.
Contact for setup guide
StackAdapt platform — where multi-channel programmatic campaigns, audiences, and conversions are managed.
Visit StackAdaptStackAdapt's official documentation — conversion tracking, pixel setup, and server-side API reference.
StackAdapt docsKey benefits
Every conversion signal StackAdapt needs — captured server-side, identity-enriched, and ready for optimization.
- Recover conversions lost to ad blockers, ITP, and cookie restrictions across all programmatic channels
- Build stronger audiences with first-party identity enrichment — hashed email, phone, and more
- Deliver real-time conversion signals for faster bid optimization and lower CPAs
- Support native, display, video, CTV, audio, and in-game campaigns from a single integration
- Enforce GDPR, CCPA, and regional consent policies server-side before events reach StackAdapt
- No client-side pixel overhead — zero impact on page speed and Core Web Vitals
Frequently Asked Questions
What is StackAdapt's Conversion API?
StackAdapt's Conversion API lets advertisers send conversion events server-to-server, bypassing browser-based pixel limitations. This ensures StackAdapt's optimization algorithms receive complete, accurate signals — even when users are on Safari, Firefox, or using ad blockers.
How does Ingest Labs connect to StackAdapt?
Ingest Labs captures events via its first-party SDK or server-side tag manager, enriches them with identity data, and delivers them to StackAdapt's Conversion API in real time. The integration handles event mapping, identity resolution, and consent enforcement automatically.
Which StackAdapt campaign types benefit from this?
All of them — native, display, video, CTV, audio, and in-game. Any campaign that optimizes toward conversions benefits from server-side event delivery because the signal is complete, timely, and not subject to browser-side data loss.
Can I use this for audience building in StackAdapt?
Yes. Server-side events enriched with first-party identity — hashed email, phone, and other identifiers — feed directly into StackAdapt's audience builder. This creates more accurate lookalike and retargeting segments compared to cookie-dependent browser data.
Is this integration privacy-compliant?
Yes. Ingest Labs enforces consent policies server-side before any event is forwarded to StackAdapt. Only events from users who have granted appropriate consent are transmitted, with full audit logging for GDPR, CCPA, and other regulatory requirements.
How long does setup take?
Most StackAdapt integrations are live within 24 hours. Ingest Labs handles the API connection, event schema mapping, and identity enrichment. Your team provides StackAdapt credentials and confirms the conversion events to track.
Ingest Labs StackAdapt integration: Server-side conversions via the StackAdapt Conversion API. First-party data enrichment for programmatic audience building across native, display, video, CTV, audio, and in-game channels. Recovers signals lost to ad blockers and browser restrictions. Live in under 24 hours.
Power StackAdapt campaigns with server-side conversion data.
Better programmatic optimization, first-party audiences, and full attribution — live in under a day.