The Trade Desk conversions,
delivered server-side.
The Trade Desk is the leading independent DSP — powering programmatic display, video, CTV, audio, and native campaigns across the open internet. Its Koa AI engine optimizes bids in real time, but only if the conversion signal it receives is complete and timely. Browser-based pixels lose 30–50% of events to ad blockers, ITP, and cookie deprecation.
Ingest Labs sends your conversion events to The Trade Desk's Real-Time Conversion Data API server-side — enriched with first-party identity, compatible with Unified ID 2.0, and delivered with sub-second latency. Better signals in, better optimization out.
Why The Trade Desk + Ingest Labs
The Trade Desk's bid engine is only as good as the data it trains on. When conversion events are delayed, dropped, or stripped of identity by browser restrictions, Koa optimizes against an incomplete picture — and your CPAs climb. This isn't a hypothetical: Safari, Firefox, and soon Chrome are all limiting the data that client-side pixels can collect and transmit.
The Real-Time Conversion Data API is The Trade Desk's answer — a server-to-server channel that accepts conversion events with full identity payloads, including hashed email, phone, IP, and UID2 tokens. But the API only delivers value if the events flowing into it are clean, timestamped accurately, and enriched with the identifiers The Trade Desk needs to match.
Ingest Labs handles that entire pipeline. We capture events at the source, resolve identity from your first-party data, format the payload to Trade Desk's spec, and deliver it in real time. Your programmatic campaigns get the full conversion picture — across display, video, CTV, and audio — without a single browser dependency.
Integration resources
Setup guide for The Trade Desk conversion destination, including event mapping and UID2 configuration.
Contact for setup guide
The Trade Desk platform — where campaigns, audiences, and conversion tracking are managed and optimized.
Visit The Trade DeskThe Trade Desk's official API documentation — real-time conversions, tracking tags, and advertiser setup.
Trade Desk API docsKey benefits
Give Koa the complete conversion picture it needs — server-side, identity-enriched, and real-time.
- Recover conversions lost to ad blockers, ITP, and cookie deprecation across all programmatic channels
- Enrich events with first-party identity and Unified ID 2.0 for higher match rates
- Deliver conversion signals in real time for faster Koa bid optimization
- Support every channel — display, video, CTV, audio, native, and in-game
- Enforce GDPR, CCPA, and regional consent policies server-side before events leave your infrastructure
- Eliminate client-side pixel load — no impact on page speed or Core Web Vitals
Frequently Asked Questions
What is The Trade Desk Real-Time Conversion Data API?
The Trade Desk's Real-Time Conversion Data API lets advertisers send conversion events server-to-server instead of relying on browser-based tracking pixels. This bypasses ad blockers, cookie restrictions, and ITP — giving The Trade Desk's Koa AI engine clean, real-time signals for bid optimization.
How does Ingest Labs connect to The Trade Desk?
Ingest Labs captures events via its first-party SDK or server-side tag manager, enriches them with identity data, and forwards them to The Trade Desk's Conversions API in real time. No additional client-side scripts are needed — everything flows server-to-server.
Does this support Unified ID 2.0?
Yes. Ingest Labs can hash and transmit UID2-compatible identifiers alongside your conversion events, enabling The Trade Desk to match users in cookieless environments. This is critical for CTV, audio, and cross-device campaigns where cookies never existed.
What campaign types benefit from server-side conversions?
All of them — display, video, CTV, audio, native, and in-game. Any campaign type that optimizes toward a conversion event benefits from server-side delivery because the signal is more complete, arrives faster, and isn't subject to browser-side data loss.
Will this work alongside my existing Trade Desk pixel?
Yes. You can run both in parallel during migration. Ingest Labs supports event deduplication so The Trade Desk won't double-count conversions. Most customers eventually move fully server-side once they see the signal quality improvement.
How long does setup take?
Most integrations are live within 24 hours. Ingest Labs handles the API authentication, event mapping, and identity enrichment — your team just needs to provide Trade Desk advertiser credentials and confirm the conversion events you want to track.
Ingest Labs The Trade Desk integration: Server-side conversion events via the Real-Time Conversion Data API. Enriches programmatic campaigns with first-party identity and Unified ID 2.0 support. Recovers signals lost to ad blockers and browser restrictions across display, video, CTV, and audio. Live in under 24 hours.
Feed The Trade Desk real conversions — not modeled guesses.
Server-side signals, first-party identity, UID2 support — live in under a day.