Adobe Experience Platform, powered by server-side data.
Adobe Experience Platform is the backbone of Adobe's enterprise stack — Real-Time Customer Profiles, segmentation, and activation across every channel. But browser-side data collection leaves gaps. Ad blockers strip events, ITP fragments identity, and client-side tags add latency that kills personalization.
Ingest Labs streams events to the AEP Edge Network Server API — XDM-formatted, identity-resolved, and consent-governed. Your Real-Time Customer Profile gets the complete signal, enabling server-to-server personalization that actually works.
Why Adobe Experience Platform + Ingest Labs
AEP's power comes from its Real-Time Customer Profile — a unified view of every customer built from behavioral events, identity signals, and attribute data. But the profile is only as good as the data feeding it. Browser-side collection using Adobe's Web SDK misses 20-40% of events due to ad blockers and privacy restrictions, leaving your profiles incomplete.
Server-side integration changes the equation. Events flow from your infrastructure directly to AEP's Edge Network, bypassing every browser limitation. Identity resolution happens at the server level with first-party cookies that persist beyond ITP restrictions. The result: complete profiles that power accurate segmentation, personalization, and journey orchestration.
Ingest Labs handles the complexity — XDM schema mapping, identity namespace management, consent enforcement, and Edge Network authentication — so your team can focus on activation, not plumbing.
Key benefits
Complete, first-party data flowing into AEP — powering profiles, segments, and personalization that actually reflect your customers.
- Stream XDM-formatted events to AEP's Edge Network Server API — immune to ad blockers and browser restrictions
- Build complete Real-Time Customer Profiles with server-side identity resolution across ECID, email, and phone
- Enable server-to-server personalization with Adobe Target — no client-side flicker, no latency penalty
- Enforce GDPR, CCPA, and consent at the server level before events reach AEP
- Recover 20-40% of behavioral signals lost to browser-side collection limitations
- Automatic XDM schema mapping — no manual payload formatting or field translation
Frequently Asked Questions
What is Adobe Experience Platform?
Adobe Experience Platform (AEP) is Adobe's enterprise customer data platform. It unifies data from every channel into a Real-Time Customer Profile, enabling personalization across Adobe Target, Journey Optimizer, and Customer Journey Analytics. Ingest Labs sends server-side events directly into AEP via the Edge Network API.
How does Ingest Labs connect to AEP?
Ingest Labs streams events to Adobe's Edge Network Server API using XDM-formatted payloads. Events are enriched with first-party identity, validated against your XDM schema, and delivered server-side — bypassing browser limitations entirely.
Can I use this for server-to-server personalization?
Yes. With server-side events flowing into AEP's Real-Time Customer Profile, you can trigger personalization decisions in Adobe Target before the page renders. This enables true server-to-server personalization without client-side latency or flicker.
What data can I send to AEP through Ingest Labs?
Any event your site or app generates: page views, product interactions, cart events, purchases, form submissions, and custom events. Ingest Labs maps your event schema to XDM automatically, including identity namespaces like ECID, email, and phone.
Is consent handled automatically?
Yes. Ingest Labs enforces consent at the server level before forwarding events to AEP. We integrate with OneTrust, Cookiebot, and custom consent frameworks — and pass consent signals to AEP's consent schema for downstream enforcement.
How long does setup take?
Most enterprise customers are streaming events to AEP within 5–7 business days. Ingest Labs handles XDM schema mapping, identity namespace configuration, and Edge Network authentication.
Ingest Labs Adobe Experience Platform integration: Server-side Edge Network API for AEP. Streams XDM events, resolves identity across ECID and first-party namespaces, enforces consent, and powers Real-Time Customer Profiles. Enables server-to-server personalization with Adobe Target.
Unlock real-time personalization with complete first-party data.
Server-side AEP integration, first-party identity resolution, and consent-governed streaming — live in under a week.