Cheq bot detection,
enhanced with server-side signals.
Cheq protects your go-to-market operations from bots, fake users, and invalid traffic that contaminate your analytics, waste ad spend, and fill your CRM with junk leads. But as bots grow more sophisticated, browser-side detection alone leaves gaps — advanced bots are purpose-built to evade client-side scripts.
Ingest Labs enriches Cheq's detection engine with server-side signals — first-party identity, server-verified conversions, and request metadata that bots cannot spoof. Better signals mean better classification: more bots caught, fewer real users blocked, and cleaner data across your entire marketing stack.
Why Cheq + Ingest Labs
The bot problem isn't just about wasted ad clicks anymore. Sophisticated invalid traffic contaminates every layer of your marketing stack — fake form fills inflate lead counts, bot sessions skew A/B test results, and automated traffic pollutes your analytics with phantom engagement. Cheq detects and blocks this traffic, but its accuracy depends on the quality of signals it can analyze.
Browser-side detection has an inherent disadvantage: the bot controls the environment. Advanced bots run headless browsers with realistic user agents, simulate human-like mouse movements, and execute JavaScript normally. They're designed to pass client-side checks. Server-side signals are fundamentally different — they come from your infrastructure, not the bot's browser, and they're orders of magnitude harder to fake.
Ingest Labs delivers these server-side signals to Cheq in real time. First-party identity graphs, server-verified conversion events, and request-level metadata flow from your server to Cheq's classification engine — giving it the context to catch bots that browser-side detection misses, while confirming that real users are real.
Integration resources
Setup guide for the Cheq destination, including signal mapping and event enrichment configuration.
Contact for setup guide
Cheq — where your bot mitigation, ad verification, and go-to-market security are managed.
Visit CheqCheq's official documentation — integration guides, API reference, and invalid traffic classification methodology.
Cheq resourcesKey benefits
Server-side signals that improve bot detection accuracy — more bots caught, fewer real users blocked.
- Enrich Cheq's detection engine with server-side signals that sophisticated bots cannot spoof
- Improve IVT classification accuracy with first-party identity and server-verified conversion data
- Reduce false positives — server-verified events help Cheq confirm legitimate users with confidence
- Protect analytics data from bot contamination — clean conversion counts, accurate engagement metrics
- Block fake form submissions and junk leads before they reach your CRM
- Enforce GDPR and CCPA consent at the server level before forwarding signals to Cheq
Frequently Asked Questions
How does Ingest Labs improve Cheq's bot detection?
Cheq analyzes traffic to distinguish real users from bots, scrapers, and invalid traffic. Browser-side signals can be spoofed by sophisticated bots. Ingest Labs adds server-side context — first-party identity, server-verified conversion events, and request metadata — giving Cheq richer, harder-to-fake signals for more accurate classification.
What is Cheq and what does it protect against?
Cheq provides go-to-market security — ad verification, bot mitigation, and invalid traffic detection across your website, ads, and analytics. It protects against click fraud, bot traffic, fake form submissions, and data contamination. Cheq Essentials serves SMBs while the full platform covers enterprise needs.
Does this work with Cheq Essentials?
Yes. Ingest Labs integrates with both Cheq Essentials (for SMBs focused on Google Ads and Meta protection) and the full Cheq platform. Server-side signals enhance bot detection regardless of which Cheq tier you use.
Will this affect page load speed?
No. Ingest Labs sends signals to Cheq server-side, so there is no additional JavaScript on your page. This is a complement to Cheq's client-side detection — adding server-verified data without any browser performance impact.
Is this GDPR and CCPA compliant?
Yes. Ingest Labs enforces consent at the server level before forwarding any data to Cheq. Bot detection and fraud prevention processing is typically covered under legitimate interest, but Ingest Labs respects your consent framework and logs every decision for audit.
How long does setup take?
Most customers are sending server-side signals to Cheq within 24 hours. You connect your Cheq account in the Ingest Labs dashboard, configure event mapping, and server-side delivery begins immediately.
Ingest Labs Cheq integration: Server-side event enrichment for bot mitigation, ad verification, and go-to-market security. First-party signals improve Cheq's ability to distinguish real users from invalid traffic. Protects analytics data, ad spend, and CRM from bot contamination. GDPR and CCPA compliant. Live in under 24 hours.
Give Cheq the server-side signals it needs to catch what browsers miss.
First-party identity, server-verified events, and real-time delivery for better bot detection.