Defining Behavioral Segmentation in Marketing with 10 Examples and Strategies
Are you truly connecting with your audience or just speaking to them? Understanding your customers…
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Best Marketing Attribution Tools and Technology Guide
You’ve invested time and money into multiple marketing channels, but how do you know which…
Benefits of Cross-Device Tracking and Targeting
Have you ever wondered how brands seem to know exactly what you’re interested in, no…
Introduction to Server-side Tagging vs Client-side Tagging
Are you aware that how you handle your website’s tags can greatly influence your marketing…
Understanding Cookie Size Limits in Modern Browsers
Did you know that most modern browsers limit cookie sizes to around 4KB, impacting how…
Understanding What is a Customer Data Platform
Isn’t it funny how businesses seem to have a sixth sense of your buying habits,…
Types and Use of Click Attribution Models
Having trouble figuring out which clicks bring in the cash? It’s time to clear things…
How to Calculate What Customer Lifetime Value Is?
Have you ever wondered how much a single customer can contribute to your business over…
Using UTM Codes for Marketing Campaign Tracking
Have you ever launched a marketing campaign and wondered exactly where your traffic is coming…