Stop bad traffic.
Grow real audience.
Ad Shield combines real-time Traffic Quality Scoring with deep Audience Intelligence — so your ad spend reaches humans, not bots.
Everything you need to protect your ad budget
Ad Shield operates in real-time across every impression, click, and conversion — scoring, filtering, and intelligently routing traffic to protect your investment.
Bot & IVT Detection
Detect sophisticated bot patterns, datacenter traffic, and invalid visits using 200+ behavioral signals at impression time.
200+ signalsTraffic Quality Score
Every visitor gets a real-time 0–100 quality score based on intent signals, engagement patterns, and device authenticity.
0–100 scoreAudience Intelligence
Build verified audience segments using first-party signals, enriched with real engagement data — not modeled proxies.
First-partyReal-time Blocking
Sub-12ms decisioning blocks invalid impressions before they consume your budget, with zero impact on page performance.
<12msCross-channel Coverage
Unified protection across Google Ads, Meta, programmatic DSPs, and direct placements — one dashboard, all channels.
All channelsROAS Intelligence
Surface the exact audience segments and channels driving clean, converting traffic. Reinvest with confidence.
3.4× ROASA quality score for every impression
TQS is a composite, real-time quality score assigned to each visitor across 6 behavioral dimensions — giving your team a single, actionable number to optimize against.
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200+ behavioral signalsMouse movement, scroll depth, click cadence, session entropy, and more.
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Score thresholds you controlSet custom blocking thresholds per campaign, channel, or audience segment.
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GIVT + SIVT detectionCatches both general and sophisticated invalid traffic per MRC standards.
Know exactly who's converting
Go beyond demographics. Audience Intelligence maps real behavioral signals to purchase intent, lifetime value potential, and channel affinity — powered by verified, first-party data.
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✓Intent-based segmentationCluster audiences by verified purchase intent, not just cookie signals.
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✓LTV prediction per segmentKnow which audiences will pay more, retain longer, and refer others.
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✓Cookieless-readyBuilt for a privacy-first world — no third-party cookie dependency.
From impression to intelligence in milliseconds
A lightweight tag fires on page load, capturing 200+ device, network, and behavioral signals instantly — no cookies required.
Our ML model computes a Traffic Quality Score in under 12ms and classifies the visitor: human, suspicious, or invalid.
Low-score traffic is blocked, suppressed from attribution, or routed for human review — based on rules you define.
Valid visitors are enriched with segment data, LTV signals, and channel affinity — ready to sync to your ad platforms.
Works with your existing stack
100+integrations · one-click setup
Ready to protect your ad budget?
Join 150+ performance teams using Ingest Labs Ad Shield to eliminate fraud and unlock real audience insights.