How to Set Up Shopify Advanced Consent Mode V2

Are your data collection practices aligned with the evolving privacy regulations?

As of early 2025, over 20 U.S. states have enacted comprehensive data privacy laws, each with unique requirements regarding consent and data handling. This fragmented legal landscape poses significant challenges for businesses operating across multiple jurisdictions, increasing the risk of non-compliance and potential legal repercussions. 

For instance, Maryland's Online Data and Privacy Act (MODPA) introduces stringent data minimization rules, while Minnesota's law mandates detailed data inventory and policy documentation. Such variations necessitate a robust consent management solution that can adapt to diverse legal frameworks and regulations.

In this context, Shopify Advanced Consent Mode V2 emerges as a pivotal tool for businesses seeking to navigate the complexities of data privacy compliance. By offering customizable consent options and seamless integration with Shopify stores, it empowers businesses to manage user consent effectively, ensuring adherence to state-specific regulations.

This guide provides a step-by-step approach to setting up Shopify Advanced Consent Mode V2, from installation to customization, ensuring your store remains compliant with current data privacy laws.

What is Shopify Advanced Consent Mode V2?

Shopify Advanced Consent Mode V2 is a powerful tool designed to help you manage customer consent for data collection, including cookies, tracking, and analytics. It simplifies compliance with global privacy laws, such as the GDPR (General Data Protection Regulation) and the CCPA (California Consumer Privacy Act). 

This version of Shopify Consent Mode offers more customizable options, allowing you to create a tailored consent experience for your users. 

Key Features:

• Granular Control: Provides options for customers to accept or reject specific types of data collection (such as cookies or marketing analytics).
• Compliance with Global Laws: Ensures that your store meets the necessary privacy regulations, including GDPR and CCPA.
• Seamless Integration: Integrates directly with your Shopify store, allowing you to easily manage consent without complex configurations or additional coding.

Shopify Advanced Consent Mode V2 brings a new level of customization to consent management. But why is setting it up so important? In the next section, we’ll discuss why you should prioritize this tool for your Shopify store.

Why Should You Set Up Shopify Advanced Consent Mode V2?

In today’s e-commerce landscape, respecting customer privacy is no longer optional but a necessity. Shopify Advanced Consent Mode V2 ensures that your store stays compliant with the latest data privacy regulations while providing a transparent and secure experience for your customers.

1 Compliance Assurance

Data privacy regulations like GDPR and CCPA make consent management essential for e-commerce. Shopify Advanced Consent Mode V2 aids compliance by providing clear consent options. With heightened scrutiny on user data handling, a solid consent solution is critical to avoid significant fines.

• Stay Ahead of Legal Requirements: Shopify Advanced Consent Mode V2 is designed to meet the evolving landscape of data protection laws, ensuring that your store remains compliant as regulations change.
• Avoid Legal Risks: By obtaining explicit consent for cookies and data collection practices, you mitigate the risk of facing lawsuits or penalties related to data privacy violations.
• Global Compliance: The app offers the flexibility to comply with multiple regulations worldwide, including the GDPR in the EU and the CCPA in California, without requiring additional manual adjustments.

2 Seamless Integration

This tool integrates effortlessly into your Shopify store without requiring advanced technical skills. You can start using it right away to manage cookies, marketing preferences, and customer data collection. The setup is straightforward and user-friendly, meaning you won’t need a developer to ensure it works perfectly with your store.

• Easy-to-Use Interface: Shopify Advanced Consent Mode V2 provides a straightforward and intuitive interface, allowing you to get started without worrying about technical complications.
• Minimal Configuration: The app requires minimal configuration after installation. Simply adjust the settings according to your needs, and it will automatically handle consent collection for various aspects of your store.
• Compatibility with Shopify Themes: Shopify Advanced Consent Mode V2 integrates seamlessly with your store’s existing theme, ensuring the consent banner blends naturally with your website’s design.

3 Improved Customer Trust

Allowing customers to control their data builds trust and transparency, increasing conversions and fostering loyalty, especially among privacy-conscious shoppers. Customers prefer purchasing from trusted businesses, and a clear consent solution shows commitment to protecting their privacy.

• Empower Your Customers: Give users the ability to choose which types of data they are comfortable sharing. A transparent consent process shows that you respect their preferences and are committed to safeguarding their privacy.
• Increase Conversion Rates: Offering a clear and straightforward consent process can lead to higher customer satisfaction and lower cart abandonment rates. Customers who feel their data privacy is respected are more likely to proceed with their purchases.
• Build Long-Term Relationships: When customers see you actively taking steps to protect their privacy, they are more likely to return and recommend your store to others, leading to increased customer retention and advocacy.

The advantages of Shopify Advanced Consent Mode V2 extend beyond compliance. As we move forward, we'll walk through the simple process of integrating this tool into your store.

Read: Diagnose and Improve Shopify Website Performance

Steps to Set Up Shopify Advanced Consent Mode V2

Setting up Shopify Advanced Consent Mode V2 involves a series of straightforward actions designed to integrate consent management into your store’s workflow. By following these steps, you can quickly implement a reliable consent solution that respects customer preferences and ensures your store's compliance with privacy laws, providing a smooth experience for both you and your customers.

Step 1: Accessing Your Shopify Admin Account

Before implementing advanced consent management, ensure you have access to the necessary settings within Shopify. Getting started requires accessing the admin account, where you can control privacy settings, and ensuring that the correct permissions are set up for your team.

1. Log in to Shopify Admin:

Start by logging into your Shopify store’s admin account.

2. Navigate to Settings > Privacy:

Once inside the admin dashboard, go to the Settings section and select Privacy. This will take you to the page where you can manage consent settings for your store.

3. Ensure Admin Access:

Make sure you have admin access to edit consent settings within your store.

• Important Tip: If you're working with a team, ensure the right permissions are granted to manage consent features and make necessary adjustments. This ensures smooth collaboration and management of consent settings.

Ingest Labs' tools, such as Ingest IQ, can help you manage real-time data streaming, making it easier to handle customer data consent across different platforms seamlessly.

Step 2: Installing Shopify Advanced Consent Mode V2

This step is essential for integrating consent management into your store’s workflow. The installation is designed to be straightforward, allowing you to quickly start managing consent preferences for your customers without needing coding expertise.

1. Find the App in the Shopify App Store:

Go to the Shopify App Store and search for “Shopify Advanced Consent Mode V2.”

2. Install the App:

Once found, click Install and follow the prompts to add the app to your store.

3. Configure the Integration:

After installation, the app will prompt you to configure your consent options based on your specific needs, including cookie preferences, marketing preferences, and data collection policies.

• You’ll have options for consent types, allowing customers to opt in or out of specific types of tracking, such as marketing cookies, analytics, and other relevant services.

Ingest Labs' privacy-compliant solutions, such as Event IQ, can further enhance your ability to track multi-channel data while ensuring full compliance, which complements the consent process.

Step 3: Customizing Your Consent Banner

The consent banner is the first interaction customers have with your data management process. Customizing it to match your store’s branding ensures that it not only complies with legal requirements but also blends seamlessly into the shopping experience.

1. Access Theme Settings:

From the Online Store section, navigate to Themes in your Shopify admin. Click Customize on your active theme to start editing the consent banner settings.

2. Design the Consent Banner:
   • Go to the Consent Management section within the theme editor.
   • Customize the look and feel of the consent banner to match your store’s branding (e.g., colors, fonts, positioning).
   • You can adjust the placement of the banner, whether it appears at the top or bottom of the page, and choose the language used on the consent prompt.
3. Pro Tip: Ensure the banner is not too intrusive, making it noticeable without disrupting the shopping experience. The design should maintain the aesthetic flow of your website while being both functional and visually appealing.

Step 4: Setting Customer Consent Preferences

Now that the banner is in place, you’ll need to define the types of consent you’ll collect. This step is crucial as it determines how customers will interact with your consent options and what data they are comfortable sharing.

1. Define Consent Options:

Under the app settings, decide the specific consents customers will be asked to provide. These could include:

• Cookie usage for tracking
• Consent for email marketing and promotional messages
• Agreement to share data with third-party apps for analytics or advertising

2. Personalized Preferences:

Allow customers to control which types of data they consent to share. You can offer a simple “Accept All” button or a more granular customization that lets customers choose the exact kind of consent they’re comfortable with.

Ingest ID can be integrated with this process to provide a first-party identifier for each customer, ensuring accurate consent tracking for enhanced personalization.

Step 5: Testing and Ensuring Compliance

Testing ensures that everything functions as intended and meets the required compliance standards. By verifying the flow and functionality of your consent settings, you can ensure that the system is both user-friendly and legally compliant.

1. Preview Consent Banner:

After customizing the consent banner, preview it on your store’s front end. Ensure that the banner appears correctly on both desktop and mobile devices.

2. Test User Experience:

Act as a customer visiting your store to test the flow. Verify that users can easily accept, reject, or customize their consent options. Ensure that no user data is collected without obtaining consent.

3. GDPR and CCPA Checks:

Verify that the banner complies with GDPR and CCPA requirements, offering clear consent options before tracking cookies are placed.
Test data collection in incognito mode to ensure that no personal data is tracked without user consent.

Step 6: Updating Privacy Policies and Legal Pages

This step ensures that your legal documentation is consistent with your consent management setup. It’s important to have a clear and transparent privacy policy that reflects how customer data is handled and protected.

1. Privacy Policy:

• Update your Privacy Policy under Settings > Legal to reflect the new consent management process.
• Include clear details on what data you collect, how it’s used, and the user’s rights regarding consent.
• Provide a link to your full privacy policy from the consent banner for transparency.

2. Terms & Conditions:

Similarly, update your Terms & Conditions to align with the new consent practices. Be specific about how consent data is handled, particularly about marketing and analytics.

Step 7: Monitoring and Adjusting Your Consent Settings

Once the setup is complete, it’s crucial to monitor and adjust your consent management practices continually. This ensures that your store stays compliant as privacy laws evolve and that customer preferences are consistently respected.

1. Track Consent Data:

Regularly check the Consent Analytics section of the Shopify app to monitor the number of users consenting and the preferences they’re choosing.

2. Continuous Updates:

As privacy laws evolve, ensure that you periodically review and update your consent practices to reflect the latest developments. Shopify’s app may provide updates, so stay informed about any changes that could affect your store.

3. Customer Feedback:

• Gather customer feedback on the consent process. If users report confusion or difficulty, make adjustments to the banner’s messaging or design.
• This ensures that the customer experience remains smooth and aligned with privacy expectations.

Ingest IQ of Ingest Labs, can help analyze the customer journey in real-time, providing insights into user behavior and enabling you to adjust your consent management strategies for better results.

Read: Comprehensive Guide to Shopify Markets Features

Final Thoughts

Shopify Advanced Consent Mode V2 is a crucial tool for any store that handles customer data. It helps ensure your store stays compliant with data privacy laws while offering customers a transparent and customizable consent process. By following these steps, you can quickly and easily set up and configure Shopify Advanced Consent Mode V2.

For businesses seeking to enhance their data management and privacy compliance, Ingest Labs provides a suite of solutions, including Ingest IQ, Ingest ID, and Event IQ. These tools offer seamless integration for server-side tracking, advanced data collection, and real-time customer insights, enabling you to streamline consent management while maintaining compliance with global privacy regulations. Ingest Labs empowers you to optimize your marketing efforts while ensuring complete transparency and trust with your customers.

Need help with privacy compliance and data management? Contact Ingest Labs today to discover how our solutions can streamline your consent management and drive success for your business.