Why Scroll Depth is an Underrated Signal in Behavior Analytics
Discover why scroll depth is a powerful, underrated behavior signal that reveals intent, improves analytics accuracy, and strengthens re-engagement.
Zero-Party Data: Collect, Use & Drive Customer Insights
Discover how zero-party data helps marketers collect accurate, consented customer insights to drive personalization, trust, and conversions.
PII Marketing Best Practices: How to Stay Compliant in 2026
Is the fear of a massive data fine freezing your marketing personalization efforts? You rely on Personal Identifiable Information (PII Marketing) to drive conversions, yet the regulatory environment is shifting daily, transforming PII from an asset into a significant liability. For instance, privacy-related class-action lawsuits in the US surged30% between 2023 and 2024, signaling the…
What Is Web Tracking? A Simple Guide for Marketers in 2025-26
Learn how privacy-aligned web tracking captures accurate user interactions, ensures compliance, and powers reliable analytics, attribution, and personalization.
Using Affiliate Analytics to Improve Marketing Outcomes
Get clean, accurate affiliate analytics with the key metrics, tracking strategies, and insights needed to optimize partners, revenue, and ROI.
Cookieless Advertising Strategies for a Privacy-First Future in 2026
Cookieless advertising made simple. Learn privacy-first targeting strategies using first-party data, and contextual ads, to keep your campaigns effective.
What is Abandoned Browse? A Complete Guide for 2025-26
Discover how to track abandoned browse behavior accurately in a privacy-first environment and turn early intent signals into conversions. Learn more.
What Is Marketing Data? Definition and Benefits
What is marketing data? Discover its definition, benefits, and how it powers data-driven decisions to enhance your marketing strategy and business growth.
Why Cookie-Free Websites Are Winning in a Privacy-First World
Discover why websites go "ohne cookies" for privacy, trust, and faster loading. Enjoy a seamless experience without consent pop-ups. Click to learn more!
How the Demise of Third-Party Cookies Impacts Online Advertising
Explore how the demise of Third-Party Cookies advertising is transforming digital marketing strategies and what it means for the future of online ads.