Understanding the Installation of Facebook Conversion API
Master Facebook Conversion API setup: create Dataset ID, link with App ID, configure events. Drive successful web-to-app campaigns. Get started now!
How OTT Attribution Works and Why It Matters
TL;DR What if you could tell exactly which streaming ad led someone to visit your website or make a purchase, across devices, without relying on cookies? As more viewers shift to connected TVs and streaming platforms, marketers face a growing gap between ad delivery and measurable outcomes. Digital video advertising now surpasses traditional TV ad…
Differences Between First-Party and Third-Party Cookies and How to Set Them Up
TLDR Have you noticed how your online experience has become more tailored to your preferences? This personalization is mainly due to cookies small data files that websites use to remember your actions and settings. However, as privacy concerns grow, the landscape of cookie usage is changing. Recent developments indicate a shift towards prioritizing user privacy.…
Understanding the Stages & Strategy of Building a Sales Funnel in Marketing
TL;DR Are you aware that nearly 40% of U.S. businesses are exploring AI adoption models, including 59% that have already deployed AI solutions? This surge in AI adoption is reshaping how companies approach customer interactions and sales processes. In fact, during the holiday season, U.S. online sales reached approximately $241.4 billion, with mobile shopping accounting…
How to Conduct Customer Journey Analysis: Practical Steps and Techniques
TLDR Have you ever wondered why some customers abandon their shopping carts or leave your website without making a purchase? Understanding the reasons behind these behaviors is crucial for improving your business’s performance. In the United States, online holiday sales reached approximately $241.4 billion, with mobile devices accounting for over 54% of these transactions. This…
Navigating Cookieless Personalization: Strategies and Success
TLDR How can businesses continue to deliver tailored experiences to their customers in a world where third-party cookies are becoming obsolete? Over 30 million users have experienced a cookieless browsing environment, and this number is expected to rise as major browsers implement stricter privacy measures. This shift is prompting companies to rethink their marketing strategies,…
Understanding What is Revenue Attribution and How it Works
TLDR Are you curious which marketing move directly boosts your bottom line? Many businesses know how many conversions they get, but too few link those conversions to actual revenue. In the U.S., marketing analytics tools generate around $4.6 billion in annual spending, while content marketing returns approximately $2.77 for every $1 invested. If you’re managing…
Calculating true Customer Acquisition Cost (CAC)
Many businesses struggle to determine the true cost of acquiring a customer, leading to wasted resources and ineffective marketing strategies. Understanding your customer acquisition cost is essential for optimizing your marketing efforts and ensuring sustainable growth. Accurately calculating CAC involves more than just adding up your marketing expenses. It requires examining all the elements that…
Creating a Full-Funnel Marketing Strategy: What It Is and How It Works
Struggling to turn your website visitors into loyal customers? You’re not alone. According to the HubSpot State of Marketing Report (2023), nearly two out of three marketers see their average landing page conversion rate dipping below 10%. Even more striking, Statista reveals that the average conversion rate across all e-commerce sites is under 2%. These…
Top Social Media Analytics Tools for 2024
Data-driven social media success starts with the right tools. Here are the top social media analytics platforms you can’t afford to miss! From engagement rates to audience demographics, the insights you can gather from social media platforms are invaluable for shaping your marketing strategies. But as your social media presence grows, so does the complexity…