UTM Parameters and Best Practices for Tracking Campaigns
Accurate tracking is crucial for measuring the success of your marketing campaigns. UTM parameters offer…
Our Blogs
Understanding Addressable Advertising: Importance and Benefits
Delivering highly relevant ads to exactly the right audience seems too good to be true,…
How Cookieless Tracking Works and Its Impact on Data Collection
“If cookies are crumbling under privacy laws, then let’s whip up the perfect batch of…
Differences Between Click vs View Conversions
Clicks and views may seem similar, but they tell different stories in ad conversions. Understanding…
Enabling Seamless Data Collection from Mobile Apps and Real-Time Debugging
Think about having the ability to collect and process data from your mobile app users…
What You Need to Know About Consent Management
With the increasing focus on data privacy, managing user consent is essential for compliance and…
Top Google Tag Manager Alternatives in 2024
“Feeling lost in the tangled web of tag management? Fear not—our guide is here to…
Understanding Multi-Touch vs. Last-Touch Attribution: Models and Methods
Ever wonder which of your marketing efforts truly drives conversions? Learn how multi-touch and last-touch…
Third-Party Cookie Restrictions: Challenges and Solutions
It’s time to bid farewell to your cookie jar and step into the privacy-first era…