Understanding the Basics of Server to Server Tracking
Are you tired of slow website load times caused by heavy tracking scripts? Accurately tracking…
Our Blogs
Understanding Marginal ROAS and How to Optimize Ad Spend
Cracking the code for profitable ads isn’t hard when you know how to use marginal…
Understanding Steps in Achieving Privacy-First Marketing
Consumers are becoming more conscious of how their personal data is used, which has pushed…
How to Perform User Behavior Tracking and Analysis
Struggling with high bounce rates and low conversion rates? Without understanding how users behave on…
Setting up TikTok Events API for Conversion Tracking
Your TikTok ads are getting clicks, but are they converting? Find out with this simple…
Understanding the Significance and Role of Data Integrity
TL;DR Did you know that nearly three-quarters of business leaders believe their data isn’t good…
Understanding and Using Omnichannel Analytics Strategy for Revenue Growth
TLDR Are you effectively tracking your customers’ journey across multiple platforms? Recent data indicate that…
Understanding Google Ads Attribution Models and Their Use
TLDR Curious why you’re spending on ads that don’t seem to sell?” Google attribution models…
Understanding the Process, Tools, and Types of Data Ingestion
TLDR Are your data systems keeping up with the demands of modern business? In a…