Understanding and Calculating ACoS and ROAS for PPC Campaigns

Understanding and Calculating ACoS and ROAS for PPC Campaigns

Did you know businesses spend over $137 billion annually on PPC advertising worldwide? Ensuring every dollar generates a meaningful return is crucial with such significant investments. Two critical metrics that help marketers measure and optimize their PPC campaigns are Advertising Cost of Sale (ACoS) and Return on Ad Spend (ROAS). These metrics provide valuable insights…