Understanding Acquisition: Meaning, Types, and Examples
Understand customer acquisition, explore types like horizontal and vertical, discover strategies, and view examples to boost conversions and track success.
Improving Meta Event Match Quality with Conversions API Tips
Boosting your Meta Event Match Quality (EMQ) can transform your ad targeting and conversion rates. By using the Conversions API, you gain greater control over data accuracy, ensuring your campaigns reach the right audience effectively. Event Match Quality (EMQ) Before getting into EMQ, let’s first understand what an event is. An “event” is a specific…
Understanding California Privacy Rights Act (CPRA)
Overview of the California Privacy Rights Act (CPRA) Online users have become increasingly concerned about managing their data in recent years. The exchange of personal information has propelled the growth of tech giants, underscoring a fundamental truth in the Web 2.0 era: user data is a precious asset. However, a shift is happening, fueled by…