How to use a CDP to measure the effectiveness of marketing campaigns

Customer data platforms (CDPs) are becoming increasingly popular among businesses of all sizes. CDPs allow businesses to collect, unify, and manage customer data from a variety of sources. This data can then be used to improve customer segmentation, personalization, and marketing campaigns. We’ll show you here how to use a CDP to measure the effectiveness…

Demystifying the Protected Audiences API: A Deep Dive into Google Analytics
  • CDP
  • March 15, 2022

Demystifying the Protected Audiences API: A Deep Dive into Google Analytics

Staying ahead requires not just keeping pace but understanding the technological nuances that shape the industry. Google Analytics, a cornerstone for businesses navigating the digital sphere, introduces us to a powerful tool – the Protected Audiences API. Let’s unravel the layers of this innovation, exploring its significance and the value it brings to marketers and…