TL;DR Did you know that nearly three-quarters of business leaders believe their data isn’t good enough to support competitive growth? When foundational information lacks consistency or accuracy, everything from campaign planning to performance analysis starts to unravel. As reported 73% of executives report dissatisfaction with their data quality, and 61% admit they struggle to turn…
TLDR Are you effectively tracking your customers’ journey across multiple platforms? Recent data indicate that U.S. e-commerce sales experienced a 14.6% increase during Black Friday, highlighting the growing importance of a seamless online shopping experience. Additionally, mobile devices accounted for 53% of online spending during the holiday season, emphasizing the need for businesses to adapt…
TLDR Curious why you’re spending on ads that don’t seem to sell?” Google attribution models reveal which ad interactions genuinely influence conversions, so you’re no longer guessing if your budget is working. Many advertisers are now reporting data confusion as cookies fade. In a study, over 85% of marketers stated that first-party data became central…
TLDR Are your data systems keeping up with the demands of modern business? In a landscape where data is growing exponentially, traditional methods of handling information are often insufficient. For instance, the global daily data generation surpassed 402 million terabytes, highlighting the immense volume organizations must manage. This surge necessitates efficient data ingestion strategies to…
TL;DR Have you ever wondered if your ad spending is paying off, and how much it is? Businesses are increasing marketing budgets despite growing pressure to show clear financial returns. U.S. advertising spend jumped 7% year-over-year; yet many marketers still struggle to connect that spend to actual revenue growth. The challenge isn’t just measuring ROAS,…
TLDR Are your prospecting campaigns draining ad budgets without precise results? Many e-commerce brands, agencies, and SaaS companies encounter this issue, often due to inadequate attribution and fragmented tracking systems. In the U.S. alone, over $390 billion will be spent on advertising this year, yet much of it lacks measurable returns due to disconnected data…
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TL;DR What if you could tell exactly which streaming ad led someone to visit your website or make a purchase, across devices, without relying on cookies? As more viewers shift to connected TVs and streaming platforms, marketers face a growing gap between ad delivery and measurable outcomes. Digital video advertising now surpasses traditional TV ad…
TLDR Have you noticed how your online experience has become more tailored to your preferences? This personalization is mainly due to cookies small data files that websites use to remember your actions and settings. However, as privacy concerns grow, the landscape of cookie usage is changing. Recent developments indicate a shift towards prioritizing user privacy.…
TL;DR Are you aware that nearly 40% of U.S. businesses are exploring AI adoption models, including 59% that have already deployed AI solutions? This surge in AI adoption is reshaping how companies approach customer interactions and sales processes. In fact, during the holiday season, U.S. online sales reached approximately $241.4 billion, with mobile shopping accounting…
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