Understanding What is a Customer Data Platform
Isn’t it funny how businesses seem to have a sixth sense of your buying habits,…
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Types and Use of Click Attribution Models
Having trouble figuring out which clicks bring in the cash? It’s time to clear things…
How to Calculate What Customer Lifetime Value Is?
Have you ever wondered how much a single customer can contribute to your business over…
Using UTM Codes for Marketing Campaign Tracking
Have you ever launched a marketing campaign and wondered exactly where your traffic is coming…
Understanding What is Geotargeting and How It Works
Ever wish your ads could pop up right when your next customer gets a caffeine…
Stay Ahead of Mistakes: Harness the Power of Automated Alerts for Tag Errors
Who knew robots could save the day from pesky tag errors? Meet the unsung heroes…
Understanding Attribution Models in Affiliate Marketing
Ever feel like you’re playing detective trying to figure out which affiliate gets credit for…
Understanding the Cookieless Future and Its Implications
As third-party cookies become a thing of the past, businesses must adapt to a cookieless…
Approaches to Marketing Measurement in a Cookieless World
The digital marketing world is shifting rapidly, and third-party cookies are on their way out.…