How to Make Data-Driven Attribution Work Better in 2026
Improve data-driven attribution accuracy with clean tracking, unified touchpoints, and validation tools that reveal true…
Our Blogs
The Complete Attribution Tags Guide Every Marketer Needs
Learn what attribution tags are, how to use them correctly, and how Ingest Labs ensures…
User Journey Mapping: Definition, Types, and Process
Learn what user journey mapping is, why it matters, and how to create accurate, data-driven…
How to Enrich and Optimize First-Party Data in 2026
Boost ROI in 2026 with smart first party data enrichment. Learn about benefits and how…
Floodlight Tags Explained | Setup, Use & Best Practices
Learn what Floodlight tags are, how they track conversions, and how Ingest Labs enhances accuracy…
How to Build a Privacy-First Single Customer View in 2026
Learn what a Single Customer View (SCV) is, how to build it, and how Ingest…
The Difference Between Client-Side and Server-Side Tracking
Discover how client-side and server-side tracking differ and learn which approach ensures accuracy, privacy, and…
The Future of User Sessions in a Cookieless World
Track and analyze user sessions to improve performance and security. Use tools like Google Analytics,…
Web Conversion Rate: Definition, Benchmarks & How to Improve It
Understand web conversion rates: measure actions on your site, calculate using a simple formula, and…