Understanding and Using Omnichannel Analytics Strategy for Revenue Growth
TLDR Are you effectively tracking your customers’ journey across multiple platforms? Recent data indicate that…
Our Blogs
Understanding Google Ads Attribution Models and Their Use
TLDR Curious why you’re spending on ads that don’t seem to sell?” Google attribution models…
Understanding the Process, Tools, and Types of Data Ingestion
TLDR Are your data systems keeping up with the demands of modern business? In a…
Understanding What ROAS Stands for and How to Calculate It
TL;DR Have you ever wondered if your ad spending is paying off, and how much…
Improving Return on Ad Spend (ROAS) for Prospecting Strategies
TLDR Are your prospecting campaigns draining ad budgets without precise results? Many e-commerce brands, agencies,…
Understanding the Installation of Facebook Conversion API
Master Facebook Conversion API setup: create Dataset ID, link with App ID, configure events. Drive…
How OTT Attribution Works and Why It Matters
TL;DR What if you could tell exactly which streaming ad led someone to visit your…
Differences Between First-Party and Third-Party Cookies and How to Set Them Up
TLDR Have you noticed how your online experience has become more tailored to your preferences? …
Understanding the Stages & Strategy of Building a Sales Funnel in Marketing
TL;DR Are you aware that nearly 40% of U.S. businesses are exploring AI adoption models,…