Google Analytics Enhances Privacy Features Ahead of Third-Party Cookie Deprecation
With the imminent deprecation of third-party cookies, the industry is at a crossroads, navigating the delicate balance between data-driven insights and user privacy. Google Analytics 4, a stalwart in the realm of web analytics, is proactively responding to these challenges, ushering in a new era of enhanced privacy features. Understanding the Third-Party Cookie Landscape Third-party…