How to Build a Privacy-First Single Customer View in 2026
Learn what a Single Customer View (SCV) is, how to build it, and how Ingest Labs helps unify customer data with privacy-first, server-side tracking.
The Difference Between Client-Side and Server-Side Tracking
Discover how client-side and server-side tracking differ and learn which approach ensures accuracy, privacy, and compliance for modern marketing teams.
The Future of User Sessions in a Cookieless World
Track and analyze user sessions to improve performance and security. Use tools like Google Analytics, secure protocols, and manage sessions effectively. Start enhancing UX today!
Web Conversion Rate: Definition, Benchmarks & How to Improve It
Understand web conversion rates: measure actions on your site, calculate using a simple formula, and boost results with optimization techniques.
Marketing Analytics: What It Is and How It Strengthens Your Campaign Performance
Understand what marketing analytics means, why it’s important for modern businesses, and how it helps improve campaigns, attribution, and overall growth.
What is Customer Data Integration with Benefits and Best Practices
Understand what customer data integration is and its impact on seamless customer views. Boost business outcomes and data accuracy. Click to explore now!
CDP vs DMP Comparison Guide for Modern Marketing Teams
Compare CDPs vs DMPs, understand key differences, and learn which platform fits your data, privacy, and marketing strategy. A clear guide for modern teams.
What Is a Data Management Platform (DMP) and How It Works
What is DMP? Understand how a Data Management Platform works and its role in organizing and utilizing data for improved marketing and business strategies.
What Is Unified Customer Data: Definition, Importance & How to Get Started
Every digital interaction, a click, a purchase, an email open, tells part of a customer’s story. But when those interactions are scattered across CRMs, ad platforms, analytics dashboards, and spreadsheets, marketers only see fragments. The result? Disconnected insights, inconsistent messaging, and wasted ad spend. Unified customer data solves this problem by connecting all those fragments…
Complete A/B Testing Guide with Examples
Master A/B testing with goal setting, variable selection, and result analysis. Plan effective tests and implement changes to improve performance today!